I recently had a conversation with a VC and he brought up the acronym “SMAC”. SMAC, he explained, stands for Social, Mobile, Analytics and Cloud, and pointed out that these four areas are red-hot with investors now.
In a Forbes, May, 2014 blog article, Ravi Puri, Senior Vice President, North America Oracle Consulting Services defined SMAC and talked about: “The convergence of these trends is creating a coming wave of disruption that will let companies drive improved customer satisfaction, sustainable competitive advantage and significant growth in enterprise value—but only if you are ready for it.”
More recently Casey Galligan, Morgan Stanley Wealth Management Market Strategist, advises investors to not shy away from this sector and invest in leading SMAC companies and writes: “We believe that companies levered to these key secular growth areas will continue to be differentiators.”
It is an exciting time to be Deep Web Technologies, as we have been working in a number of these areas for a while now and are poised to make significant contributions to advance the state-of-the-art of all SMAC technology areas directly and through partners in the years ahead. Let me give you some examples:
- Social – At its heart, Explorit Everywhere! connects people to information. That’s one reason that Explorit Everywhere! naturally integrates well with social networking sites. These sites offer rich information to end-users in the form of opinions, rants, new developments, scientific breakthroughs and more. An organization may have a variety of social networks supporting their philosophy and marketing their brand, such as Twitter, Facebook, LinkedIn, Pinterest, and blogs. These social networks are plenty rife with interesting and useful tidbits for marketing folks, researchers, students and other professionals alike. Explorit Everywhere! can search all of these networks for relevant information in five seconds or less. To follow things up, Explorit Everywhere! lets the user share what they’ve found back to their own networks, completing the number one rule of thumb for social networks: share and share alike. Social integration engages users and simplifies the searching and posting to multiple networks by social networking users.
- Mobile – The mobile wave is more than just a fad; it’s the future. As we mentioned in our previous post, Explorit Everywhere! Goes Mobile, when we reach the year 2020 we may see around 50 billion connected devices slinging information around the world. When it comes to mobility, we needed Explorit Everywhere! to be flexible and device-driven, with an ultra-sleek user interface. Advances in mobile technology require that we stay up-to-date, and Explorit Everywhere! accomplishes this through its use of responsive design and vigilance of new devices searching our application.
- Analytics – Explorit Everywhere!’s statistics package has been collecting usage statistics for years now which enable our clients to maximize the ROI of the content that they license. Deep Web Technologies is an expert at gathering information from multiple sources, aggregating the results and categorizing them into concepts that expand the breadth of a researcher’s information. But even beyond that, Explorit Everywhere! can feed collected, pinpoint information it retrieves into best-of-breed analytical tools and software for further filtering and sifting. Explorit Everywhere! complements big data dashboards by funneling a broad swath of relevant material down the pipe for further analysis. On the front-end Explorit Everywhere! can also enhance what the user sees in the dashboard with complementary information drawn from a variety of sources, both internal and external to an organization.
- Cloud – Enterprise search is moving toward the cloud, and with that comes silos of information lost in the cloud. Explorit Everywhere! performs a real-time search, of multiple databases across multiple clouds of information together with information residing in Corporate silos that have not been moved to the cloud. These clouds may be behind a firewall, or outside of the firewall, but often stump indexers due to the nature of resources. Explorit Everywhere! connects to the databases wherever they are making the world a much smaller place.
Explorit Everywhere!’s integrated SMAC features create a holistic search experience, ensuring that our clients are at the forefront of technology, and not trailing behind the curve. With the best of this generation and next-generation technology, Explorit Everywhere! clients are part of the changing technology scene. We’re riding not just the mobile wave, but regularly improving connections to social networks, tuning our analytics and simplifying our cloud-based technology. And, the process of finding the most current information will shift as the future unfurls. Explorit Everywhere! will leverage SMAC and other next-generation technologies to embrace new concepts, connect with data wherever it may sit, and engage our users. Explorit Everywhere! is state-of-the-search.