Analyze This!

This post was written by Darcy Katzman on January 28, 2015
Posted Under: Features

Let’s face it, organizations love website and application data. While the number of users who “hit” your website applications may be important for understanding how well your marketing campaigns are going, when it comes to your search applications the number of time each of your
Strata   Search Statisticssubscription and premium sources are “hit” may be more important when the fiscal end of year rolls around.  Justifying the expense for those high-priced subscriptions by showing application and source usage, clickthroughs and errors is a valuable resource in and of itself.

Explorit Everywhere! tracks:

  1. User Queries – this is the number of daily and hourly queries sent to each source.  If your researchers are only searching a handful of sources and often excluding the rest, you may decide that some of those resources are superfluous.
  2. Actual Search Expression – what did researchers search for? Did they find the results they were looking for by clicking through to the result?
  3. Documents/Results – this shows you how well the source connectors, and the source itself, is performing.  Sometimes a connector should be re-evaluated for how it searches a source and how many results it returns.
  4. Errors – Errors can be the result of an interrupted search or a problem with a source/connector.  DWT monitors errors closely and proactively fixes any connector issues.
  5. Ranking –  find which sources are returning relevant results to your user queries (and which aren’t).  This often shows surprising results!

Do we track everything?  Nope, not by a long shot.  There are great, FREE analytics available, such as Google Analytics, that track, for example, IP addresses, landing pages, user location, browsers, and mobile usage. Supplementing with a separate analytics provider is a great idea.  You can capture all of the other important marketing information that you may want to look at: How many people went to your application?  What pages did they go to? How long were they there? DWT is happy to include the code snippets for your own analytics in your Explorit Everywhere! application.

With a well rounded approach to capture your analytics, your ability to track the success of your application, or the failure of some of your sources, can mean a more tailored approach to your next year, weeding out sources that aren’t used by your researchers, and money in your pocket.

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