Analyze This!

Let’s face it, organizations love website and application data. While the number of users who “hit” your website applications may be important for understanding how well your marketing campaigns are going, when it comes to your search applications the number of time each of your
Strata   Search Statisticssubscription and premium sources are “hit” may be more important when the fiscal end of year rolls around.  Justifying the expense for those high-priced subscriptions by showing application and source usage, clickthroughs and errors is a valuable resource in and of itself.

Explorit Everywhere! tracks:

  1. User Queries – this is the number of daily and hourly queries sent to each source.  If your researchers are only searching a handful of sources and often excluding the rest, you may decide that some of those resources are superfluous.
  2. Actual Search Expression – what did researchers search for? Did they find the results they were looking for by clicking through to the result?
  3. Documents/Results – this shows you how well the source connectors, and the source itself, is performing.  Sometimes a connector should be re-evaluated for how it searches a source and how many results it returns.
  4. Errors – Errors can be the result of an interrupted search or a problem with a source/connector.  DWT monitors errors closely and proactively fixes any connector issues.
  5. Ranking –  find which sources are returning relevant results to your user queries (and which aren’t).  This often shows surprising results!

Do we track everything?  Nope, not by a long shot.  There are great, FREE analytics available, such as Google Analytics, that track, for example, IP addresses, landing pages, user location, browsers, and mobile usage. Supplementing with a separate analytics provider is a great idea.  You can capture all of the other important marketing information that you may want to look at: How many people went to your application?  What pages did they go to? How long were they there? DWT is happy to include the code snippets for your own analytics in your Explorit Everywhere! application.

With a well rounded approach to capture your analytics, your ability to track the success of your application, or the failure of some of your sources, can mean a more tailored approach to your next year, weeding out sources that aren’t used by your researchers, and money in your pocket.

A Little Thing Called “Source Order”

Our customers like Explorit Everywhere! applications because they don’t have to “think” about how relevant the results are; all DWT applications have a five star, relevance-ranking system.  Since many researchers just look at the first page of results, Explorit Everywhere! merges, ranks and de-duplicates results from all sources searched so the most relevant results appear at the top of the list.  Easy-Peasy.

But many of our researchers perform advanced searches, refine their queries, and want to know exactly what results the source returned and in the order that the source returned them without DWT’s ranking applied. In this case, they have two choices: they can either open a new SourceOrderbrowser tab, go directly to their source, perform the same search and review their results (the long route), or they can simply filter their Explorit Everywhere! results set by the source and then by sort by Source Order.  Voila.

You can see this filter in action by visiting one of our publicly available applications such as Biznar, Mednar or Environar.  On the results page:

  1. “Limit” your results set to the source you want to see results from.
  2. Select the “Sort by” filter to sort the results by “Source Order”.

You should now see the results page display results in the order that we received them from the source.

For researchers who prefer to see the results from sources directly, this is an efficient substitute for searching sources one by one and can save hours of research time.  One search of all of the sources a researcher wants to include, then viewed individually by Source Order can mean less burnout and faster discovery.  Source Order may be just a “little” filter on Explorit Everywhere! but for some researchers it’s one of the biggest benefits.

Microsoft Case Study – Bridging the Gap Between Language and Science

On January 8, 2015, Microsoft published a new, Customer Solution Case Study about Deep Web Technologies’ innovative search technology developed in collaboration with the WorldWideScience Alliance.  Using the Microsoft Translation services, the search application case-studyWorldWideScience.org allows users to search in their native language, find results from sources around the world, and read the results translated back into their language. In light of the enormous strides made each year in the global scientific community where timely dissemination of the vast published knowledge is critical, WorldWideScience.org increases access to many important databases and encourages international collaboration.

The WorldWideScience Alliance turned to Abe Lederman, Chief Executive Officer and Chief Technology Officer of Deep Web Technologies, to realize its vision of a better, more automated solution with multilingual support. “We wanted to create an application that would make scholarly material more accessible worldwide to both English and non-English speakers,” he says. “For instance, we wanted a French-speaking user to be able to type in a query and find documents written in any language.”

The Case Study, posted to the Microsoft “Customer Stories” page, comes on the heels of a WorldWideScience.org update in 2014, improving the application look and feel and speed. Additionally, 2015 holds a bright future as the study mentions: “To provide better accessibility, WorldWideScience.org also offers a mobile interface. Deep Web Technologies is launching a streamlined HTML5 version that will work with virtually any device, whether PC, phone, or tablet. Other future enhancements include a localization feature that will provide search portals in the user’s native language.”

In response to the Case Study, Olivier Fontanta, Director of Product Marketing for Microsoft Translator said, “Microsoft Translator can help customers better reach their internal and external stakeholders across languages.  By building on the proven, customizable and scalable Translator API, Deep Web Technologies has developed a solution that has a direct impact on researcher’s ability to learn and exchange with their peers around the world, thereby improving their own research impact.” The Microsoft Translator Team Blog has followed up on the Case Study here.

Oh, and one more thing…WorldWideScience.org is not the only Deep Web Technologies’ multilingual application. WorldWideEnergy translates energy related content into four languages and the United Nations Economic Commission for Africa will be rolling out a multilingual search in 2015.

SirsiDynix – Our Newest Partner

Deep Web Technologies is pleased to announce that we have signed a partnership agreement with SirsiDynix to resell our Explorit Everywhere! TM search 130114_SirsiDynix
platform. Explorit Everywhere! will complement and enhance the library management technology solutions provided by SirsiDynix to their customers, providing the best solution in the marketplace for library patrons to access all their subscription content together with their holdings from one search box.

SirsiDynix, the world’s leading provider of library automation solutions, serves more than 23,000 public, academic and special libraries around the world. SirsiDynix is well known for their Integrated Library Systems, Symphony and Horizon.

Swets In The News…

On September 22, 2014, SBIG_Swets+tag_CMYKwets Information Services B.V. filed for bankruptcy which was subsequently accepted by the court in
Amsterdam.  The unfortunate announcement of the Swets bankruptcy took DWT by surprise along many others in the library world.  However, Swets and DWT are continuing conversations as Swets determines their path forward.

Our partner since 2010, Swets sold Explorit, rebranded as SwetsWise Searcher, to their global markets.  By pushing the envelope in service and product knowledge, Swets created many, mutually happy customers.

DWT has been in contact with our Swetswise Searcher customers to ensure that there is no lapse in customer service during this time.  While we are working directly with customers, we are closely monitoring what is happening with Swets.

 

Hello WorldWideEnergy.org – Goodbye ETDE

In June of 2014, the Energy Technology Data Exchange (ETDE) ended.  It must have been a sad day for the Office of Scientific and Technical Information (OSTI), having nurtured ETDE from a fledgling search site over 27 years ago to a venerable collection of over 5 million literature citations and over 90 participating countries.

But OSTI recognizes a good thing when they have one.  ETDE hasn’t disappeared completely, but fused into a bigger, stronger, application – WorldWideEnergy.org – with a robust search by Deep Web Technologies.  Perhaps the song “Hello, Goodbye” by the Beatles should be playing in the background here – Hello, Hello, WorldWideEnergy.org. Goodbye, Goodbye, ETDE.

Aside from the new look, WorldWideEnergy.org boasts a truly foreign object: Multilingual support.  Users can enter their query term in not only English, but Spanish, German and Swedish.  On the results page, translate the results into your language.  Talk about making it simple!wwe-swedish

For Example:

Search Language: Swedish
Search Term: termonukleär fusion (In English: thermonuclear fusion)
Results return in English, German, Swedish and Spanish; with Swedish chosen as the search language, you can Translate the results to Swedish!

Aside from the fueling the discovery of citations from participating countries, OSTI expects this feature to attract additional countries to the WWE Consortium, helping their content become more discoverable.  The future is brilliant…thermonuclear perhaps.

 

WorldWideScience.org: A 2014 Makeover

WorldWideScience.org lets users search for science around the world in a matter of seconds.  First deployed in 2008, this transformational technology unearths content that under normal circumstances would remain only available to users searching a database specifically.  And if that’s not enough, scientists and researchers can search in their own language for cutting-edge information from other countries and have it translated back into their own language.  Of course, WorldWideScience.org uses the Explorit Everywhere! Multilingual search feature by Deep Web Technologies.

Now, after 6 years of fabulous press and high useage, OSTI has decided to shake things up.  They are making WorldWideScience.org BETTER.  Eh?  How’s that, you say?

I feel blue…
When an organization able to make a bright purple look authoritative says it’s time to make a World Wide Science   Main View   Search Results for Full Text  climate changechange, we listen. WorldWideScience.org now sports a progressive, modern look reflective of the digital age. It’s an impressive new look and feel.

My country tis of thee…
For researchers looking for results from a specific country, or to explore and discover results by country, we have good news!  WorldWideScience.org now has a country cluster, grouping results from specific countries for easier viewing.

Hello, Salut, Hola and Hallo
Using our new Explorit Everywhere! Multilingual architecture, the updated language search and translation of WorldWideScience.org is faster and more thorough than before.  Users simply select their query language from the 10 language options and search!

The folks at OSTI have more up their sleeve, so don’t be surprised if you hear more good news in the coming months!

 

Google Part 2: Don’t Risk the Google Hazard

Google: The World’s Greatest Marketing Company

Google has completely changed the way most of the civilized world gets its information. Most know that Google wasn’t the first, but thanks toGoogleAnswers their effective branding, few realize that Google isn’t the best. For a long time, I’ve made the claim that Google will not be remembered as the greatest technology company of all time, but the greatest marketing company. The name Google was inspired by the term “googal”, which means the number 1 followed by 100 zeros, and was intended to refer to the number of results that are returned with each search. However, this philosophy is diametrically opposed to first 30 years of online information retrieval, when librarians were trained to create search queries that were very specific, so that only a few search results would be returned. If too many results were delivered, librarians considered it a bad search, because the large set of results were too difficult to manage. Effective research was about accuracy, not quantity.  Like Heinz, which turned a huge problem, i.e. the ketchup wouldn’t come out of the bottle, into a marketing success, Google has convinced the world that large numbers of search results are a good thing. But the fact is when it comes to search, more is not better. Google is a victim of its own success. As more and more content pours into the Google index, search results are as diverse as they are voluminous.

Make no mistake, Google’s search technology is significantly improved, but the problem is that its index is growing at a rate of 100% per year. It’s too broad, covers too many subject areas, and it is too dependent on the most popular links.  This is because Google is intended to be all things to all people.  If I want to see the menu  of a Chinese restaurant , or the show times for a movie, or the hours of operation of my nearest Target, or the phone number of my optometrist, there is nothing better than Google. But if you want to do serious research, whether it’s chemical engineering or art history, Google should never be your first choice. Unfortunately, Google has become the first choice for many professionals. While hospitals spend hundreds of thousands of dollars per year on peer reviewed medical information, 83% of physicians go to Google first to do medical research.  While academic libraries spend tens of thousands on the finest collections of digital content, students choose Google as their first and only source of information for research.

Deep Web Technologies has spent the past 15 years aggregating content in real time, in specific subject areas, so that users could find the information they need quickly and effectively. We enable users to simultaneously search hundreds of content repositories specifically related to their subject discipline, delivering the most relevant results from the latest publications. So, when veterinarians are researching jaguars, their result sets don’t include articles about automobiles or football teams.  With Deep Web Tech, in addition to getting only relevant information, users get the most current information that has been published. DWT’s search technology does not require indexing, as our technology accesses the original source of the content. As soon as it is published, it is accessible to DWT customers. Just as important is the access to multiple sources from a single interface, which enables articles from other sources of content to be compared, side by side, without jumping from one site to another.

Google has become the most popular search engine in the world. But popularity doesn’t always translate into quality, just take a look at prime time television.

 

FEDLINK Librarians – Federated Search is at Your Door

If you’re a FEDLINK librarian, you probably know Science.gov.  Perhaps you’re familiar with WorldWideScience.org, the E-Print Network or National Library of Energy.  What you may not know is that the technology behind all of those searches is yours truly, Deep Web Technologies.

AFRL Screenshot

Here is an example of our newest federal government library at Air Force Research Laboratory at Kirtland AFB.

DWT just made it a whole lot easier for FEDLINK libraries to provide a single search box for their patrons to access their subscription databases. Through FEDLINK, federal libraries can purchase DWT’s next generation Explorit Everywhere! federated search at a reduced price, bringing top-notch, intuitive features directly to their users.  With a focus on accessibility, ranking and speedy return of results, librarians can watch the queries roll in through our statistics module, or simply download metrics every month to show a successful ROI.

Ready to get started?  Check out our page on the Federal Library & Information Network Contracting/Vendor Products & Services pages and read our Press Release here.  We welcome your library to our “State of the Search”.